Latitude x Longitude

As summer peaks and the city swelters with movement, Strains by Adams steps boldly into the season with a vision rooted in authenticity, culture, and heat. July marks a new chapter not just in fashion, but in the way our brand tells stories through fabric.

This month, we’re showing out the evolution of our next collection. Expect pieces that speak to the strain of the streets and the poetry of progress. Our materials are sharper, our silhouettes louder, and the message clearer than ever: this isn’t just fashion—it’s movementwear for those who carry weight daily and still show up in style.

Limited releases are coming. Late-night shoots. Hidden drops. Functional statements crafted with care. If you’ve been waiting for a sign to elevate your fit and align with something real, this is it.

Strains aren’t following fashion. We’re rewriting it.